Hello, my name is Anna Canicosa. I am a UX Researcher and Designer based in San Francisco. I like to blend my psychology, creativity, and technology experiences together with Design Thinking to help better lives.


Site Redesign

Guided authors to publish new titles while resolving 67% of MagCloud's usability issues.

Android App

Track leisure traveler's flight statuses and view nearby dining preferences for an ‘airport concierge’ experience.

Chatbot Design

Help professional refugees find the white collar jobs similar to their previous occupation that they loved.

iOS App

Design a MVP for users to hop on and purchase transit tickets to expedite commute for local and international travelers.

Define the Right Problem to Find the Right Solution



  • Heuristic Evaluation

  • Field Study

  • Competitive Analysis

  • Qualitative Research

  • Quantitative Research




  • Affinity Diagram

  • Persona

  • Empathy Map

  • Journey Map




  • Site Map

  • User Flow

  • Sketches

  • Wireframe




  • Interactive Prototype

  • Usability Testing

  • Usability Report


My design process is to discover through researchsynthesize to define, ideate to design, and validate to deliver viable products for the users and the business.

© 2019 Anna Canicosa. All Rights Reserved.