Who am I?

I am a Research Designer, artist, traveler, and foodie seeking endless opportunity to learn.

What do I do?

 I am a collaborativedetail-oriented, and results-driven team player. With 12+ years of technical experience working on complex FinTech systems, I approach problems from an analytical and strategic perspective with the user in mind. I excel in project management, communication, and partnership with product managers, engineers, key stakeholders, and clients.  


 I like to blend my psychology degree with my creativity and technology background with an empathetic perspective to design products that are useful, usable, and satisfying experience for users. 


I spent many hours of my childhood drawing and people watching. My curiosity in people's behavior deepened in college when I majored in Psychology at UC Berkeley. I receive a deep sense of gratification when I combine my two interests together, people + design


Professional Experience
Senior Designer

Aug 2018 - Present

Kleeen Studio

Discover, design, and deliver user-centered solutions to clients. Perform heuristic evaluations to identify usability issues. Collaborate with Product Managers on content strategy. Define information architecture that fulfills business objectives and user needs. Create iterative wireframes and interactive prototypes. 

  • Produced an action-drive AI dashboard to help users resolve network resolution. Client: Mist

  • Designed AirWave onboarding workflow from start-to-finish. Created and delivered scalable design components. Client: Aruba

UX Designer Consultant

Jan 2017 - Aug 2018


Strategically defined generative and evaluative research methods. Developed research plans. Researched user’s behaviors, motivations, and challenges. Synthesized research findings into meaningful insights and recommendations. Produced personas, empathy maps, journey maps, sitemaps, user flows from research synthesis. Designed wireframes and interactive prototypes. Validated design solutions through usability tests.

  • Uncovered a major design flaw through usability test that would have negatively impacted 90% of its drivers. Client: DoorDash | Mobile App

  • Improved System Usability Scale Score by 45% by creating a simplified graph to easily follow debate discussions with supporting arguments. Client: Truthsift

  • Guided new authors towards publication while resolving 67% of its usability issues. Client: Blurb

  • Designed Minimal Viable Product for payment transit app.  Client: VCR Grid

  • Created an ‘airport concierge’ experience for an airport app.  Client: flightSpeak

Technology Manager (Data Visualization)

2010 - 2017

Wells Fargo Bank

Provided design leadership in the creation and implementation of operational data visualization. Collaborated with Product and Development teams to revamped static reports into dynamic Tableau dashboards while eliminating manual reporting by 90%.

  • Conducted qualitative research to identify customers’ needs and synthesized research data into insights and opportunities.

  • Sketched ideas into digital prototypes while hosting joint design reviews.

  • Validated the ease of use and customer satisfaction through usability testings and shepherded its launches into production.

  • Presented Key Performance Indicators (KPI) to key stakeholders that triggered a system redesign which improved the application health and performance by 80%.

  • Project managed yearly MBO with well-defined project objectives, milestones, deliverable dates, and resources that resulted in 85% departmental growth in services.

Technology Manager (Bill Pay QA)

 2006 - 2010

Wells Fargo Bank

  • Defined strategic testing approach of Wachovia merger which was adopted across the Internet Services QA Group, causing a reduction of resource efforts by 65% through coordinated, joint cross-system validations.

  • Partnered with Development Manager, Product Managers, and Release Managers to manage overlapping releases while mitigating project risks without compromising quality to the end product of complex systems.

QA Test Lead

2003 - 2006

Wells Fargo Bank

  • Formulated and introduced the first black-boxed testing of Bill Pay systems, validated frontend & backend functionalities, and verified transactional data integrity across internet applications on user interfaces (UI).

  • Led 9 QA analysts in the planning, preparation, test execution, and validations of mobile and websites, web services, database, and batch processing.

  • Created Test Plans, Test Cases, and Test Procedures that consisted of happy paths, alternative use cases, and negative scenarios while managing the completion of test execution within aggressive timelines of overlapping major and minor releases.

  • Received 20+ eWards from partners and a distinguish Top Performer Ride the Wave Award for outstanding quality of services and promoted from a QA System Analyst to a QA lead and then a QA Manager.

Web Developer

2001 - 2003

Wells Fargo Bank

  • Architected, designed, and developed Central Test Group web sites and Test Tracking System application to ensure business needs were met through requirement gathering, JAD (Joint Application Development) sessions,  and user acceptance testings with Product Managers.

  • Defined user flows to determine the user’s path to complete a task.

  • Developed sites and application with HMTL, CSS, SQL queries, stored procedures and scripting languages.

© 2019 Anna Canicosa. All Rights Reserved.